The Disney Magic Band and Personal Experience Portal was a great and challenging project.
Disney engaged frog early in this project to help them envision and design the overall experience for Guests and Castmembers. Unfortunately I can’t go very deep into this work, but hopefully these images and links give you a flavor of my work.
- Role: Technology & Creative Direction for the experience prototype
- Team: (~14) 5 Design Technologists, 3 Interaction Designers, 4 Visual Designers, 1 Technical Architect, 1 Project Manager
- Company: frog
- Client: Disney
Watch this video for a quick one minute overview of the Magic Band Experience.
The video shows off the physical experience of using the band in the park. On the digital side…
.. my team designed and implemented the front end experience across multiple platforms including web, mobile (iOS) and kiosk (wintel) for guests, Tablet (wintel) and POS retail for castmembers.
For more in depth behind the scenes details check out this story from Wired.