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Samsung Mobile OS

Posted in UX, Visual_Design, Mobile, OS, Creative_Direction, Prototyping

Samsung asked our UX Lab for a complete redesign of a mobile operating system, looking for a way to differentiate from the grid of apps that still greets mobile phone users today.

My team embarked on an intensive research period where we deeply understood global user behavior and began developing the insights that would translate into a new mobile OS paradigm.

  • Role: Creative Director
  • Team: (8-18) 2 phase project. 8 designers (UX, Visual, Motion) during design/research expanding to 18 (including a remote Android Development team) during the prototype development phase.
  • Company: Samsung
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Thinking through the architecture of our new OS.
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Some of the research findings that informed our design.
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Various proposed visual design styles. None of these were selected for the prototype.

UX Director with a heart of gold. Enjoys creation in all of it's forms. If you're looking to bribe him with something that fits in a bag, think scotch or rare hand tools. If you want to ensure success go with one of these.

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