The SKULLY web experience was a multifaceted home page for SKULLY. It was our main communication method with our pre-order customers and was built to grow into a social network hub as the product rolled out.
In the early days of the site there were a few main goals: generate excitement, embody the SKULLY brand, educate prospective customers and push pre-order sales.
- Role: VP Product
- Team Size: (7) 1 Visual Designer, 1 Creative Director, 1 Creative Engineer, 1 Copywriter, 1 Front end developer, 1 Photographer, 1 Videographer
- Company: SKULLY
- Time Period: Mid 2015
Big thanks on this project to the talented team that helped get all of this out the door:
- Caitlin Plunkett
- Danny Gillies
- Donald Burlock
- Holden Steinberg
- Jeff Broderick
- Trevor Will
- Will Giovacchini
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We decided to focus heavily on mobile optimization and designed everything ‘mobile first’.
Selection of imagery was very important to keep the right feel for the brand: forward thinking, adventure and class.
Clean modern design with rider information brought forward was the order of the day.
As a heavy content company, we were always looking for ways to leverage our other properties (instagram, youtube, vimeo, etc) and bring them together in one place, keeping the site stocked with fresh content without too much manual work.
Communicating the value of an expensive helmet, with features most people had never experienced was a continual challenge for our team.