The Disney Magic Band and Personal Experience Portal was an amazing project that taught me multiple lessons that I’m still using to this day. An extremely challenging project, our team got the chance to flex every muscle we had and then some.

Disney engaged frog early in this project to help them envision and design the overall experience for guests and castmembers. Unfortunately I can’t go very deep into this work, but hopefully these images and links give you a flavor of my work.

  • Role: Technology & Creative Direction for the experience prototype
  • Team Size: (~14) 5 Design Technologists, 3 Interaction Designers, 4 Visual Designers, 1 Technical Architect, 1 Project Manager
  • Company: frog
  • Client: Disney
  • Time Period: Late 2012

Watch this video for a quick one minute overview of the Magic Band Experience.

The video shows off the physical experience of using the band in the park. On the digital side…

.. my team designed and implemented the front end experience across multiple platforms including web, mobile (iOS) and kiosk (wintel) for guests, Tablet (wintel) and POS retail for castmembers.

For a comprehensive walkthrough of this system check out Amy Oztan’s blog.

For more in depth behind the scenes details check out this story from Wired.

Learn More: